Personal Branding: A Life-long Job?

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If you are consider yourself any of the following: Out of work, retired, unemployed etc.. The next sentence might surprise you. Truth is, No one is ever really “retired” or “Unemployed”. Now, You maybe saying, Christine, What on earth are you talking about?” I feel the blank stares and the look of confusion on your face, but  stay with me! You are not unemployed or out of work, you are self-employed.  For those who are already working, that means you have multiple jobs (Lucky You!)

I know you are on the edge of your seat so, let’s not prolong this anymore. It is now time to answer the million dollar question “What is my job?” You are a….*drum roll* PERSONAL BRAND AMBASSADOR!!! Congrats on the position. No matter where you  are in your life career wise or personally, you are constantly and continuously making impressions on others, (building your brand). Therefore, you are always “working”. Your head must be spinning with questions, but don’t stress, we will get to that.  Now, that you have had time to process all this information. Let’s dive right into it. 

Question #1 What is Branding?
Question #2:  How did I become a Personal Brand Ambassador?
Question # 3: How do i Brand myself?

To answer your first question, What is Branding? Personal Branding is basically, A process that you go through to leave a  lasting impression on your targeted audience. You can leave an impression by the way you dress, your physical appearance, your job, education, social presence in real life as well as digitally on the Internet. Personal branding is broken down to one word: Self-promoting.


“How did i become a Personal Brand Ambassador?” Whether you knew it or not, you have been a Personal Brander since the day you were born. The experiences and choices that you have made in your life has played a factor in creating your “Brand” For example, If you are person who avoids social interaction, some may brand you as a “Shy Person”. However, the great thing about Self-branding is even if people see you a certain way, you always have the power to change their perception.


Lastly, How do you brand yourself? Very good question!


1.) Pin pointing YOUR brand.


This is in my opinion, the most difficult step, What do you want to convey to others? Many people have a hard time figuring out who they are, as well as what they want to present. My advice, be yourself and your passion and personality will shine through, making it easier for your audience to connect with you.


2.) Develop your brand

 Thanks to social media, you have tools to build your brand. Social Media platforms are great for developing a brand because most of them are free to use. They reach a wide range of people.  Create an online presence with  Facebook, LinkedIn, Twitter, Pintrest, Google+, and Instragram. Write a resume, print business cards, create a logo or start a website. 
 
3.) Network

We have already established that you are a brand. So, like any brand/product/business, you must create a demand and get your name out there. Promote yourself by Joining social media communities, Attend networking conventions, Ask to be a content contributor for a website or company.
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